What’s New at The Body Shop?

As part of its Nature’s Way to Beautiful campaign, the first marketing effort since its purchase by L’Oreal, The Body Shop has launched its Wellbeing line of  beauty products in 100% PCR (post-consumer recyclate) bottles, and will feature in-store displays describing the environmentally friendly nature of their products.  According to a Body Shop spokesperson, the company intends over the next 12 months, to convert all of their PET bottles from 30% PCR to 100%, with significant gains in PCR expected even before the end of 2008.  In an effort to get customers to stop using plastic bags, they have also introduced the Bag of Life, a shopping bag made of organic cotton-canvas, with $2.00 from each purchase being donated to the National Coalition Against Domestic Violence.  In the long term, The Body Shop intends to become carbon neutral by 2010.

The Body Shop

Bag of Life

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