Where design and sustainability cross paths

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Improving The BMW Fuel Economy and Performance

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Over the years BMW has not been gravitating towards hybrids in the same way that others in the industry have, reluctant to make these petrol/electric cars that will be more fuel efficient. However, their vehicles have seen some increase in fuel efficiency. We’ve noticed a small boost in performance and mileage in the Mini Cooper series (part of BMW), debuting with a very similar look but in a completely redone form with its 2007 model. The company has also been working to try out hydrogen technology (a not-so glorious technology popular in the early 2000’s) with the BMW Hydrogen 7, a production-ready model that has been put in the hands of 100 “leading figures from the worlds of culture, politics, business and the media.” We’re not sure if they’re going to release the feedback they’ve been getting with this trial run, but it would be great to hear what people are actually saying after extended use of the car.

BMW’s promoted concept called ActiveHybrid, represents the “future of BMW hybrid technologies”. It is slated to play a big role in their EfficientDynamics, a set of initiatives with components in the car focused on reducing fuel consumption and emission levels, without affecting “driving pleasure”, as they often mention in their promotional material. The overall aim of BMW’s ActiveHybrid is to achieve 20% less fuel consumption and emissions in many of their cars. To showcase their vision, the company has updated their X6 Concept car as a hybrid, with new styling, as well as explanations about how this new technology will function. BMW released their X6 concept car at the Frankfurt Motor Show in 2007.

Click here to see the 2008 BMW sustainability report

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Prius Ad Campaign

There have been some interesting ads on TV, marketing the famous gas/electric icon across the US. We applaud Toyota on their marketing campaign but we’re now dreaming of seeing a fully electric version on the road. With their other product lines, Toyota has been working to bring local manufacturing to the United States. They recently partnered with Subaru to produce the Camry at their established Indiana plant.