The Footprint Chronicles

It’s hard to point fingers at a company when they are already pointing things out for themselves. The Footprint Chronicles allows Patagonia to share the reality behind some of their most popular products and easily explains the ideas behind a true Life Cycle Analysis. Each article of clothing has a long life before and after you purchase it and wear it. Understanding how much energy is consumed, CO2 emitted, and waste produced from the drawing board to the landfill (or hopefully the recycle bin). It’s a big concept to get one’s head around and there’s more number crunching than most of us can easily digest.
This interactive website adds a simple way to click through the steps in producing a product and shows you images and videos to help explain the environmental impact at each point. For example, the simple Vitaliti Strappy Dress travels 16,350 miles, produces 46 times it’s weight in CO2 , 1.5 times it’s weight in waste, and 125 megajoules of energy. By making this information public, they are aware of the problem and have positioned themselves as a company actively looking for the best solution and lets the consumer make the final, and informed, choice. This process has also led them to be pioneers in new practices in the clothing industries such as their extensive Common Threads Recycling Program.



