Abdolhadi Mirhejazi’s Naturmobil: A New Way to Think About Horsepower!

No, you’re eyes are not deceiving you. This vehicle really runs on genuine horsepower, and it even has a patent! Whoever thought mankind would return to the horse as inspiration for transportation alternatives, in the effort to free us from oil dependency? Well, Dubai-based Iranian inventor Abdolhadi Mirhejazi has done just that with his DIY Naturmobil from Fleethorse, LLC, which has been getting some press over the past year, for its shall we say, innovative approach to transportation design. With top speeds of up to 80 km/h the vehicle operates with a horse walking on a slightly inclined conveyor belt, which moves the gears serving six motorcycle wheels, with enough energy left over, to power a small battery for headlights and to act as backup power when the horse gets fatigued and needs to rest (the horse is constantly monitored to keep track of body temperature and heart rate). This process can even maintain enough power to run two LCD monitors on the side of the vehicle, for video advertisements. As you can imagine, a project like this needs constant funding for development, so Mirhejazi and his marketing manager are seeking investors, and planning to exhibit the Naturmobil at the upcoming Invention and New Product Exhibition in Pittsburg, California this coming June.

Although this may not be the most practical solution to oil dependency and auto-based pollution, it certainly offers a unique take on how we could design our modes of transportation to have less negative environmental impact, rather than sticking with the status quo. You never know, by implementing some rigorous lateral thinking, concepts like this may lead the R&D teams at Toyota, Honda and GM, to come up with radical new technologies for the cars of the future. Probably without the horses though…

Via XPRESS of Dubai

Strategies for Shaping a Sustainable Future: THINK B.I.G. at Brown University

In order to keep the motivation level rolling beyond Earth Week, please turn your attention towards several climate change initiatives that have been going on within the college student community. In one example from Thursday, April 24 to Saturday, April 26, Brown University took their environmental stewardship to the next level by launching their first Brown is Green 2008: Strategies for Shaping a Sustainable Future, with a series of amazing lectures from a range of disciplines. While bringing together a wide range of prominent leaders, from renowned scientists, policymakers, and CEOs, to designers, community leaders, activists, and artists, this approach demonstrated how a community can make an impact on different levels, from both bottom-up to top-down. Their goal was “to bring attention to the connections between seemingly different practices and industries that have all aligned to work on climate change and sustainability issues.” The list of notable attendees included State Treasurer Caprio, Governor Carcieri, Mayor Cicilline, Senator Whitehouse, Ira Magaziner of the Clinton Foundation and the administration of President Clinton, Adam Werbach of Saatchi and Saatichi S, renowned green architect John Picard, and Stephen Schneider, a lead climate scientist of the Nobel laureate UN FCC.

Of particular note, were Adam Werbach, global CEO of the leading sustainable marketing firm Saatchi and Saatchi S (former head of Sierra Club, and a 1995 Brown Alum), and Ira Magaziner, chairman of the Clinton Climate Initiative and the Clinton Foundation HIV/AIDS Initiative. Werbach described his mission as “closing the gap between two bookends.” He believes that one of the challenges is to reduce the polarization between the wealthy nations, and those that are in desperate need of help because of the existential threat that global-scale climate change is. In striving to solve this dilemma, Werbach suggests that sustainability needs to engage people at a consumer level. “Whose environment are we talking about?” he asks, and how do we make sustainability of the market place matter?

This is where PSP (Personal Sustainability Plan) comes in; one of Wal-Mart’s climate initiative schemes asks its staff to commit to a personal resolution. Through the PSP, leadership, respect for oneself, others, and the environment are learned. The incentive to go on a diet or quit smoking in return, are more effective when in a sustainability context, and treats behavioral change in a completely holistic manner. Granted, you would think Werbach wouldn’t engage himself to be a part of the Wal-Mart monopoly, but what was admirable, was his reasoning in taking on this monster. It is a perfect opportunity to make the biggest impact on the greatest number of people. Small changes like this, must occur from the bottom up, but motivation also needs to be inspired from the top down.

In addition to Adam Werbach’s approach, it is important to consider that of Ira Magaziner, who offers a more political perspective on climate change. In the course of his lecture, Magaziner spoke about the many different strategic steps the Clinton Climate Initiative has taken, one rather interesting example being the concept of combining the retrofitting of buildings with energy service companies (by working with building owners), so as to reduce overall energy use. This strategy involves municipal buildings, commercial real estate, public housing, and schools and universities worldwide. What is most impressive is that none of this is funded through government subsidies, and the goal is to jump start the market through new jobs and opportunity. In that the Clinton Climate Initiative has partnered with the 45 largest cities in the world, the potential exists for it to have a major lasting impact.

For those unable to attend, please visit this link to the Conference Agenda.

-

Eleonore de Lusignan is an Ecolect guest blogger and a soon-to-graduate Industrial Design student at the Rhode Island School of Design in Providence, RI.

Finding Solutions

Finding Solutions from Mark Dworkin on Vimeo.

Since 1987, Moving Images Video Project has produced and distributed television documentaries that encourage peace, justice, and environmental preservation. This video is a preview for a series of documentaries about real solutions to environmental and social sustainability. In a time when sustainability is a catchphrase, some people really are discovering more earth-friendly ways to live, grow food, and do business for example while being more respectful of our environment and improving lives.

Finding Solutions is a a documentary series on sustainability. It’s a presentation of stories about people and societies, highlighting individuals who have found better, greener and more improved ways to live. Covered in the segment are case studies including Curitiba, a city in southern Brazil considered to be one of the most sustainable cities in the world. Kerala, a state in India known for its high standard for health and society. Farmers markets in North America, where farmers are rediscovering that organic methods are actually better all around. Sophisticated industrial cooperatives in Italy are creating serious competition for big international corporations while providing good employment and offering the highest standard of living in the country.

Moving Images Video Project is a non-profit corporation based in Washington state.