In order to keep the motivation level rolling beyond Earth Week, please turn your attention towards several climate change initiatives that have been going on within the college student community. In one example from Thursday, April 24 to Saturday, April 26, Brown University took their environmental stewardship to the next level by launching their first Brown is Green 2008: Strategies for Shaping a Sustainable Future, with a series of amazing lectures from a range of disciplines. While bringing together a wide range of prominent leaders, from renowned scientists, policymakers, and CEOs, to designers, community leaders, activists, and artists, this approach demonstrated how a community can make an impact on different levels, from both bottom-up to top-down. Their goal was “to bring attention to the connections between seemingly different practices and industries that have all aligned to work on climate change and sustainability issues.” The list of notable attendees included State Treasurer Caprio, Governor Carcieri, Mayor Cicilline, Senator Whitehouse, Ira Magaziner of the Clinton Foundation and the administration of President Clinton, Adam Werbach of Saatchi and Saatichi S, renowned green architect John Picard, and Stephen Schneider, a lead climate scientist of the Nobel laureate UN FCC.
Of particular note, were Adam Werbach, global CEO of the leading sustainable marketing firm Saatchi and Saatchi S (former head of Sierra Club, and a 1995 Brown Alum), and Ira Magaziner, chairman of the Clinton Climate Initiative and the Clinton Foundation HIV/AIDS Initiative. Werbach described his mission as “closing the gap between two bookends.” He believes that one of the challenges is to reduce the polarization between the wealthy nations, and those that are in desperate need of help because of the existential threat that global-scale climate change is. In striving to solve this dilemma, Werbach suggests that sustainability needs to engage people at a consumer level. “Whose environment are we talking about?” he asks, and how do we make sustainability of the market place matter?
This is where PSP (Personal Sustainability Plan) comes in; one of Wal-Mart’s climate initiative schemes asks its staff to commit to a personal resolution. Through the PSP, leadership, respect for oneself, others, and the environment are learned. The incentive to go on a diet or quit smoking in return, are more effective when in a sustainability context, and treats behavioral change in a completely holistic manner. Granted, you would think Werbach wouldn’t engage himself to be a part of the Wal-Mart monopoly, but what was admirable, was his reasoning in taking on this monster. It is a perfect opportunity to make the biggest impact on the greatest number of people. Small changes like this, must occur from the bottom up, but motivation also needs to be inspired from the top down.
In addition to Adam Werbach’s approach, it is important to consider that of Ira Magaziner, who offers a more political perspective on climate change. In the course of his lecture, Magaziner spoke about the many different strategic steps the Clinton Climate Initiative has taken, one rather interesting example being the concept of combining the retrofitting of buildings with energy service companies (by working with building owners), so as to reduce overall energy use. This strategy involves municipal buildings, commercial real estate, public housing, and schools and universities worldwide. What is most impressive is that none of this is funded through government subsidies, and the goal is to jump start the market through new jobs and opportunity. In that the Clinton Climate Initiative has partnered with the 45 largest cities in the world, the potential exists for it to have a major lasting impact.
For those unable to attend, please visit this link to the Conference Agenda.
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Eleonore de Lusignan is an Ecolect guest blogger and a soon-to-graduate Industrial Design student at the Rhode Island School of Design in Providence, RI.
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