Where design and sustainability cross paths

  • Share on Facebook
  • del.icio.us
  • (1) Comments

Abdolhadi Mirhejazi’s Naturmobil: A New Way to Think About Horsepower!

Naturmobil1

Naturmobil2

Naturmobil3

No, you’re eyes are not deceiving you. This vehicle really runs on genuine horsepower, and it even has a patent! Whoever thought mankind would return to the horse as inspiration for transportation alternatives, in the effort to free us from oil dependency? Well, Dubai-based Iranian inventor Abdolhadi Mirhejazi has done just that with his DIY Naturmobil from Fleethorse, LLC, which has been getting some press over the past year, for its shall we say, innovative approach to transportation design. With top speeds of up to 80 km/h the vehicle operates with a horse walking on a slightly inclined conveyor belt, which moves the gears serving six motorcycle wheels, with enough energy left over, to power a small battery for headlights and to act as backup power when the horse gets fatigued and needs to rest (the horse is constantly monitored to keep track of body temperature and heart rate). This process can even maintain enough power to run two LCD monitors on the side of the vehicle, for video advertisements. As you can imagine, a project like this needs constant funding for development, so Mirhejazi and his marketing manager are seeking investors, and planning to exhibit the Naturmobil at the upcoming Invention and New Product Exhibition in Pittsburg, California this coming June.

Although this may not be the most practical solution to oil dependency and auto-based pollution, it certainly offers a unique take on how we could design our modes of transportation to have less negative environmental impact, rather than sticking with the status quo. You never know, by implementing some rigorous lateral thinking, concepts like this may lead the R&D teams at Toyota, Honda and GM, to come up with radical new technologies for the cars of the future. Probably without the horses though…

Via XPRESS of Dubai

  • Share on Facebook
  • del.icio.us
  • (0) Comments

MUJI, Mass Customization and DIY

The MUJI department store in Kyoto, Japan, illustrates how others interpret the reusable bag outside the United States. In this case MUJI offers the bag, a set of stamps, ink pad, and in-store work area; the rest is up to you. Customers carefully consider their stamps, a message to print (some made words or phrases, others used type as image), and the placement on their bag. The result? A typically bland MUJI object becomes a fashionable, one-of-a-kind bag unique to the invidiual carrying it around.

Please let us know if they have this same product in the upcoming New York City MUJI store.

Update: Core77 coverage of MUJI opening

muji_good_for_you.jpg

stamps.jpg

my_bag.jpg