

This weekend, the Green Festival gave San Franciscians a peek at what various industries have to offer, from trips to North Korea to handbags constructed primarily of candy wrappers. The turnout was enormous, which just goes to show people are looking for more than just biodegradable cutlery and hybrid cars.

At first glance, the festival looked like any tradeshow with an identity crisis. But about five steps in, you noticed that everyone, vendors and attendees alike, had one thing in common – they were all looking for new or improved ways to be nice to the earth.
Though it was difficult to steer away from offerings of yoga classes, herbal remedies and free samples of organic treats, the festival managed to touch many demographics. For instance, a need for environmentally and healthy products for children is on the rise. Zo-Li, a company specializing in baby products, produces BPA & Phthalate free products including baby bottles made from polyethersulfone – a type of plastic that can withstand high temperatures without emitting hazardous chemicals.
Another noteworthy exhibitor was a unique cell phone company that goes by the name of Credo Mobile. Their business model is not only socially responsible (the more you talk, the more they donate to various charities), but they provide you with a solar powered phone charger and all of their literature is printed with soy-based ink on recycled paper.

Based solely on the turnout of the festival, it is obvious that the public is veering toward alternatives to their otherwise less sustainable current ways of life. It is truly admirable that mass consumerism has created a society, be it San Francisco and otherwise, that thinks twice about what’s being taken out of and put back into the earth.
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