MUJI, Mass Customization and DIY

The MUJI department store in Kyoto, Japan, illustrates how others interpret the reusable bag outside the United States. In this case MUJI offers the bag, a set of stamps, ink pad, and in-store work area; the rest is up to you. Customers carefully consider their stamps, a message to print (some made words or phrases, others used type as image), and the placement on their bag. The result? A typically bland MUJI object becomes a fashionable, one-of-a-kind bag unique to the invidiual carrying it around.

Please let us know if they have this same product in the upcoming New York City MUJI store.

Update: Core77 coverage of MUJI opening

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