Monday, October 29th, 2007

MUJI, Mass Customization and DIY

The MUJI department store in Kyoto, Japan, illustrates how others interpret the reusable bag outside the United States. In this case MUJI offers the bag, a set of stamps, ink pad, and in-store work area; the rest is up to you. Customers carefully consider their stamps, a message to print (some made words or phrases, others used type as image), and the placement on their bag. The result? A typically bland MUJI object becomes a fashionable, one-of-a-kind bag unique to the invidiual carrying it around.

Please let us know if they have this same product in the upcoming New York City MUJI store.

Update: Core77 coverage of MUJI opening

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stamps.jpg

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